Ensuring Wishcompany’s brands are delivered seamlessly across global markets through integrated management of the entire process; from order and production to inventory and shipment.

The SCM Lab oversees logistics, production, and export operations, serving as the control tower that coordinates and optimizes every step to ensure our products reach customers smoothly around the world.

The Business Operation Unit upholds the trust that underpins Wishcompany's global presence through efficient operations and a reliable supply system.

Developing and implementing brand strategies that effectively communicate Wishcompany's philosophy and values to our customers.

The DK Lab, BW Lab, and the BX & RA parts oversee every touchpoint from product planning and quality management to design, brand experience, and global regulatory response, ensuring that every brand interaction reflects who we are.

From soothing skincare for sensitive skin to functional care and lifestyle content, the Brand Unit creates experiences that embody each brand’s unique character and stay close to customers’ everyday lives.

Building an environment where every member of Wishcompany can stay focused and grow, grounded in stable and efficient organizational operations.

The Comm Lab, Finance Lab, and PnC Lab collaborate to strengthen the company’s foundations through transparent communication, sound financial management, and a positive organizational culture.

With transparent operations and reliable support, the Management Support Unit guides Wishcompany toward sustainable growth.

Exploring new brands, markets, and partnerships to unlock possibilities for Wishcompany’s next stage of growth.

The CB Lab, and Wishtrend TV Lab specialise in innovation across lifestyle, wellness, skincare and global content, creating ideas, products and stories that expand the definition of beauty.

By addressing day-to-day challenges and creating sensory experiences, the New Business Unit is laying the foundation for Wishcompany's next phase of growth.