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Enriching Lives through
Beauty and the Beyond -
Wishcompany's beauty brands, content,
and commerce embody the philosophy of Positive Beauty.
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BeautyProvide Essential Products Create Pleasant Experiences
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ContentConnect with Customers Operate as an Entertainment Hub
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CommerceProvide Convenient and Universal Accessibility
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2024
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Selected as a “Youth-Friendly Small Giant” by the Ministry of Employment and Labor for 6 consecutive years
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2023
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Surpassed KRW 70 billion in annual revenue
Mind Nook received YouTube's Silver Play Button
Mind Nook received TikTok's Silver Play Button
Dear, Klairs won the "Vegan Cosmetics of the Year 2023" award for 2 consecutive years,
presented by the Korea Consumer Forum
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2022
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Selected by the Financial Times as one of the "Asia-Pacific High Growth Companies 2022"
Received the "$30 Million Export Tower" at the 59th Trade Day
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2021
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Launched the direct cosmetics brand, “elmt”
Launched the wellness content brand, “Mind Nook”
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2020
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Surpassed KRW 50 billion in annual revenue
Opened the first flagship store for Dear, Klairs, "Klairs Seoul"
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2019
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Wishtrend TV YouTube channel earned the Gold Play Button
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2014
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Surpassed KRW 10 billion in annual revenue
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2013
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Opened the global beauty media channel "WishtrendTV"
Launched the high-functioning skincare brand "By Wishtrend"
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2011
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Opened the global cross-border e-commerce platform “Wishtrend (Wishtrend.com)”
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2010
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Launched the sensitive skincare brand "Dear, Klairs"
Established Wishcompany