Klairs Supple Preparation Facial Toner Achieved its Accumulated Sales Volume Over One Million Bottles

- National Brand, Klairs, is Established as ‘Global Steady Seller’ Without Launching into China’s Market or Home Shopping Channels - Pursuit of ‘Sustainability’ Added Changes in Product Packages …Using ‘Recycled Paper, Soy Ink, Geami’ - Opened National Market of Toners with Products for Sensitive Skin-types and Marked as ‘Basis of K-Beauty Items’ in Overseas Supple Preparation Facial Toner by skincare brand ‘Klairs(dear,Klairs)’ of beauty brands and content developing company, Wishcompany (CEO Soungho Park) achieved its accumulated sales volume over one million bottles. It is meaningful as this national brand created a steady-seller leading repurchase from customers, without launching into China’s market and home shopping channels. Initially released in 2012, Supple Preparation Facial Toner now became the iconic toner of the national market. Being released when the item ‘toner’ was rare, it received a popular reaction from consumers with sensitive skin-types and found the opportunity to open the current facial toner market. Supple Preparation Facial Toner is a good example of a product solely recognized of their quality, without any advertisement. While most of the skincare products contained high alcohol content, contained high alcohol in the ingredient list thus evaporated soon, thus evaporated soon, built barriers on the skin and stimulated it, Supple Preparation Facial Toner was developed for sensitive skin-type, with mild and moisturizing texture, so it does not stimulate the skin. The toner earned the nickname of ‘Holy Grail Toner’ by its consumers and got on the best-seller list with their reviews. Numerous positive reviews were reported on apps as Glowpick and Hwahae. It soon became the item with the highest repurchase rate in corporate sales website, Klairs.com. Marked as an item that anyone who is interested in K-beauty might have used at least once, the toner continues its popularity until recently. As a steady seller, it holds a high sales record in diverse and popular stores inside and outside the country. It has won several places as a winner in domestic markets as CHICOR, Naver Shopping, Glowpick, and Hwahae. Its sales also ranked high on overseas markets like Amazon and Soko Glam. Supple Toner is currently sold in over 200 stores and 40 countries such as United States, Europe, Southeast Asia and more. Klairs is a ‘Cruelty-Free’ and ‘Vegan·Eco Friendly’ brand that is safe from animal testing. Klairs considers and deploys activities that fit its identity. Getting further steps from donation projects, Klairs is bringing changes to its product packages. It is using recycled paper and soy ink for the package of Supple Toner and started using eco-friendly buffer paper Geami as packing materials for delivery. CEO of Wishcompany, Soungho Park said: “It is rare that a skincare product has been sold over one million bottles, and it is meaningful that we achieved this without launching into China’s market and home shopping channels.” He continued that “Klairs will always have the motto of ‘Sustainability’ and advance in the right way even though it takes time, and put the effort in researching and developing essential products for consumers all over the world for our growth.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스 서플 토너 누적 판매량 100만 병 [프라임경제] 클레어스 '서플 토너' 누적 판매량 100만병 돌파 [컨슈머와이드] 클레어스, ‘서플 토너’ 누적판매량 100만병 돌파 [보건뉴스] 클레어스 ‘서플 프레퍼레이션 페이셜 토너’ 누적 판매량 100만병 돌파 [로이슈] ‘클레어스 서플 프레퍼레이션 페이셜 토너’, 누적 판매량 100만 병 돌파 [인사이트] 민감성 ‘클레어스 서플 프레퍼레이션 페이셜 토너’, 누적 판매량 100만 병 돌파

Klairs finishes ‘Summer Getaway’ event in Indonesia with Tokopedia with success

- 2 products from Fundamental Line expecting an exclusive launch at Tokopedia… Introduced these new products to Indonesian customers, buyers, and media - The beauty creator from their own YouTube channel ‘Wishtrend TV’ conducted a ‘Skincare Talk Show’ with Indonesian influencer - Rapid growth in Southeast Asia… an event planned in Vietnam later this month as well Klairs, a skincare brand from beauty brand·contents development company Wishcompany (CEO Soungho Park), held a celebratory event for their brand new products in Indonesia, with 'Tokopedia’, large e-commerce in Indonesia. At this event themed ‘Summer Getaway’, CEO Soungho Park introduced Klairs' newly launched products ‘Fundamental Line’ to Indonesian domestic customers, buyers, and media. Furthermore, Eunice, the main host of Wishcompany’s YouTube channel Wishtrend TV with substantial popularity in Southeast Asia already, shared daily skincare routines and tips tailored to the climate in Indonesia and presented a variety of programs including a skincare talk show with Indonesian influencers, which were received with gratification. Such Klairs brand event will be held again in Vietnam at the end of this month. Klairs first started online sales in 2016 in Indonesia. It has been stabilizing its reputation through a variety of sales channels. The brand has entered in Indonesia’s main on·offline channels such as Tokopedia, Shophee ID, Sociolla—the biggest online beauty store in Indonesia—and BeautyHaul, and has been increasing their sales. The new products, Fundamental Ampule Mist, and Fundamental Watery Oil Drop are being officially launched on the forthcoming 12th, through Tokopedia. Starting from the event, the two products from Fundamental Line are expected to be ranked as bestselling products in Indonesia, along with Supple Preparation Facial Toner, Freshly Juiced Vitamin Drop, and Midnight Blue Calming Cream. On the other hand, Klairs is becoming a representative brand of K-Beauty in the Southeast Asian market, including Indonesia, the Philippines, Singapore, Malaysia, Vietnam, etc. Specifically in the Philippines, 11 out of 16 products that are available on Beauty MNL, the biggest Filipino beauty commerce, have been selected as winners of ‘Customer’s Pick’, and ‘Editor’s Pick’ awards. They are continuing their growth not only online, but also offline channels, such as the Philippines, Watsons in Malaysia, Guardian in Vietnam. Recently, they are also rapidly gaining a reputation in Taiwan and Thailand. Soungho Park, CEO of Wishcompany states that “We were received well in Indonesia by sharing the overseas achievements of Klairs and introducing where we are directed towards”. Park also says “Klairs is focusing on online channels in Indonesia where we have already recognized high demands through YouTube and SNS data, and we are planning to gradually increase offline channels”.   ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [러브즈뷰티] 클레어스, 동남아로 뻗어간다…인도네시아에서 신제품 론칭 행사 [코스모닝] 클레어스 펀더멘탈 인도네시아 상륙 [컨슈머타임스] 클레어스, 인도네시아 토코피디아서 신제품 출시 기념 행사 가져 [장업신문] 클레어스, '토코피디아'와 신제품 출시 행사 성료 [로이슈] 클레어스, 인도네시아 대형 이커머스 '토코피디아'와 신제품 출시 행사 진행 [프라임경제] 클레어스 '토코피디아'와 신제품 출시 행사…'펀더멘탈 라인' 소개 [머니S] 클레어스, 인도네시아에서 신제품 출시 행사 진행 [보건뉴스] 클레어스, 인도네시아 이커머스 토코피디아와 신제품 출시 기념행사 [인사이트] 클레어스, 인도네시아 대형 이커머스 '토코피디아'와 신제품 출시 행사 성료