The Making of Klairs Soft Airy UV Essence

Klairs Soft Airy UV Essence is the end result of an incredible amount of effort and attempts by Klairs’ trusted researchers for over more than a year of development until it was finally released last year. In just 3 months after its release, it is now #1 in the Sunblock Rankings of a famous Korean beauty review app and has a customer satisfaction rate of 96%, making us extremely happy that everyone loves this product. 🙂 That is why we are happy to tell everyone more about the details behind the development of this product. We wanted to tell everyone more about who we were thinking of, and what we were worried about, when we were developing Klairs Soft Airy UV Essence. We hope this will help answer some questions about exactly what kind of product Klairs Soft Airy UV Essence is, and whether it is really the right UV blocker for you.   An “Easily Used” Sun Cream Even for People Who Hate Sun Cream Klairs began the development of the Soft Airy UV Essence with the goal of “making a sun cream that can be easily used by people who hate sun creams.” And in order to create a product that meets these goals, we came up with four specific requirements before development. · Less irritating to the skin and eyes. · Extremely light-stable · Not oily or matte · Easily cleansed But it wasn’t as easy as we thought to make something that met these four requirements. 🙁 It took over 1 year to find the right materials, conduct sunlight simulations, and do usability comparisons!   “Consistent” UV Protection During the Day People use sun creams to effectively protect against UV rays during throughout the day. In order to use a product consistently, it must be easy to use, and for a sun cream to be easy to use, how it feels is as important as how it protects. No matter how good the protection numbers are, they useless if you don't use the product consistently. That is why Klairs Soft Airy UV Essence was tested over and over. Even products with similar protective abilities on paper had big differences in feel when actually formulated, so we excluded everything that would make someone not use the sun cream. We even added a very small amount of orange peel oil because some people don't like using sun creams due to their pungent base odor. These are just some of the many considerations that went into creating a product that everyone can easily use.   Klairs Soft Airy UV Essence = SPF50+ PA++++ / PPD 22.59 It is impossible with current technology to perfectly block all UV wavelengths with just sun cream alone. And Klairs Soft Airy UV Essence is not a completely perfect product. But with an SPF50+ PA++++ rating, Klairs Soft Airy UV Essence has proven broad spectrum UV blocking abilities, including UVA1, and has received “UV blocking functional cosmetic” certification in Korea. That is why we say that the Soft Airy UV Essence can effectively protect your skin from UV rays. (*By the way, the Soft Airy UV Essence has a PPD(Persistent Pigment Darkening) value of 22.59. PPD is a figure used in the US to indicate UVA blocking ability.)   Simple but Enough, Klairs Klairs does its best to ensure that everyone can actually feel our uniqueness and sincerity, and to make products that the world simply needs. This definitely holds true for the making of the Soft Airy UV Essence, and right now, we are also developing new products with these same principles in mind. We are immensely grateful to everyone who has chosen Klairs from among the many skincare products out there, and we hope that we will be with you in the future as well. Thank you.

Klairs Soft Airy UV Essence, Now available at Olive Young

Soft Airy UV Essence, A sunscreen for those who dislike sunscreen, expands its distribution - Complete UV protection with its non-sticky, moisturizing and light texture - #1 on Glowpick within 4 months of launch ∙ 96% satisfaction rate on Hwahae A beauty brand and content development company Wishcompany's(CEO Soungho Park, wishcompany.net) skincare brand Klairs' Soft Airy UV Essence is now available at Olive Young, the biggest domestic H&B Store. Klairs Soft Airy UV Essence has ranked at #1 on GlowPick, a beauty review platform, within 4 months of its launch. It is now being sold at major stores of Olive Young around the country. Just like its motto - Sunscreen for those who dislike sunscreen - Klairs Soft Airy UV Essence is a mild sunscreen that has no stickiness or irritation to the eye. It has steadily been popular since launching, with its water-based texture with a moisturizing and transparent finish. Klairs is a brand that researches and develops effective products for sensitive skin. And with its philosophy, Soft Airy UV Essence has the maximum UV ray protection of SPF50+PA++++, and protects the skin from both UVA and UVB while minimizing skin irritation. It has increased the effectiveness of UV protection by formulating ingredients with high photostability, contains only the ingredients in EWG Green Level. Soft Airy UV Essence has no white cast, a frequently mentioned drawback of sunscreens, which makes it perfect to apply even after makeup. All of the above has been proven by the evaluations of the actual consumers. On Hwahae, a beauty review app that provides honest reviews and reliable information of products, Soft Airy UV Essence has reached 96% user satisfaction rate. On the criteria of 'How well it applies on the skin' and 'Zero irritation on the eye', it has reached 99.32% and 96.58% respectively. Furthermore, it has scored full points from the Klairs new products testees, the first time it happened in the company's history. Juhee Choi, Assistant Manager of Domestic Marketing, stated: “These days, as the sun gets brighter, more consumers are looking for sunscreens. Klairs Soft Airy UV Essence is becoming more and more popular and I'm delighted to announce that it is now available at Olive Young, as that has been requested by many of our customers." Klairs is also available and steadily popular at all stores of Chicor, Shinsegae Department Store's beauty specialty retailers. More information on all products from Klairs can be found at Klairscosmetics.com and Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [컨슈머타임스] 클레어스, 소프트 에어리 UV 에센스 올리브영 입점 [코스모닝] '클레어스 UV 에센스' 올리브영 입점 [서울파이낸스] 위시컴퍼니 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [프라임경제] 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [보건뉴스] 클레어스 ‘소프트 에어리 UV 에센스’ 올리브영 입점