- Continues to maintain consistent popularity since its release, establishing itself as a leading product of Klairs, alongside its toner - Known for its exceptional soothing effects, it has become the top-seller through word of mouth… The new 50mL large size launched to meet consumer demand   Today, the Global beauty content company Wishcompany (CEO Soungho Park) announced the release of a larger version of its popular Midnight Blue Youth Activating Drop (hereafter referred to as Blue Drop) under the skincare brand Dear, Klairs, suited for sensitive skin. Since its release in 2017, Blue Drop has gained consistent popularity domestically and internationally, with rising sales. Domestically, it recorded the highest sales among Klairs products by revenue in Q3, positioning itself as a flagship product, second only to the popular "Supple Preparation Unscented Toner." Blue Drop is currently sold in 43 countries worldwide, including Korea. Nicknamed "Blue Ampoule" and "Soothing Blue Ampoule," it has become increasingly popular among consumers seeking gentle, soothing care. Due to its popularity, the new 50mL large-size version was launched in response to consumer feedback. Blue Drop is a low-irritant soothing ampoule formulated with EGF peptides, featuring a unique blue color derived from Guaiazulene extracted from chamomile. It has a non-comedogenic, watery formula that is suitable for all skin types. It absorbs well into the skin without clogging pores, making it particularly effective for combination skin. Its popularity was highlighted last month when a live market event hosted by Golden Wales beauty creator "Acne YouTuber Inssi" was a success, achieving the top ranking on Naver Shopping Live. Building on the success of Blue Drop, Klairs has expanded the "Midnight Blue" line to include the "Midnight Blue Youth Activating Drop" and ‘Midnight Blue Clearing Water Cream,’ providing consumers with a comprehensive line for a variety of skin-soothing needs. Blue Drop offers rapid soothing, while the water cream addresses blemish concerns, and the calming cream enhances the skin barrier and provides hydration.

- "Dear, Klairs" selected as the first brand to feature in the Korean segment of the Amazon advertising documentary series - Shared insights and experiences as a leading K-beauty brand   A global beauty content company, Wishcompany (CEO: Soungho Park), announced on the 15th that it had been selected as the first to feature in the Korean segment of Amazon's advertising documentary series "RISING STARS." "RISING STARS" is Amazon's global documentary project that introduces major companies from various regions, including the United States, the UK, Japan, and Europe, and shares their experiences and know-how in global brand expansion. Reflecting the status and popularity of K-beauty, Amazon recently produced and launched the Korean episode of the show. Wishcompany was selected as the first K-beauty brand for this documentary series and through the show, it shares insights and experiences as a brand leading the K-beauty market. The company currently runs three skincare brands: Klairs, By Wishtrend, and elmt, and it serves as the official overseas distributor of I'm From, owned by Lab & Company. Wishcompany's brands have expanded to over 70 countries, recording their highest-ever sales of 72 billion KRW last year. Recognized for its expertise in beauty content production with over 9 million subscribers, Wishcompany emphasized its collaboration with Amazon in the documentary, particularly its full-funnel advertising approach and sponsored brand advertisement type that creates video content tailored to the characteristics of each product. "Wishcompany has been able to grow for over 14 years despite various crises, thanks to securing channels that consistently generate sales in each market," said Soungho Park, the CEO of Wishcompany. He added, "We plan to continue expanding globally into regions like Africa, the Middle East, and Eastern Europe, driving sustainable growth for K-beauty." Park also noted, "When we first entered the international market in 2013, we believed that selling products through Amazon, rather than limited cross-border commerce channels, would help us grow more quickly. By leveraging Amazon's advertising solutions, we were able to broaden our reach to international customers and build a strategy that maximized our performance, leading to rapid growth."

- Klairs "Blue Drop" Popularity Continues with New Hydrating Cream... Strengthening the Midnight Blue Lineup - Provides Fresh Hydration Without Stickiness and Soothes Skin Concerns and Blemishes   Sensitive skincare brand "Dear, Klairs" is set to pre-launch its new product, "Midnight Blue Clearing Water Cream," exclusively on Musinsa. Global beauty content company Wishcompany (CEO Park Soung-ho) announced the release of Klairs' new product, "Midnight Blue Clearing Water Cream," on August 5th. The exclusive pre-launch will run on Musinsa from August 5th to September 8th. To celebrate the launch, Klairs will conduct a campaign donating one product to the Bestian Foundation, a specialized burn hospital, for each purchase of the Water Cream (individual or set). This new product continues the soothing effects of Klairs' best-seller Blue Drop, featuring guaiazulene to calm the skin and help with blemish care. The "Blue Calming Formula," which includes guaiazulene, madecassoside, and EGF, soothes UV-induced skin damage and improves dark spots and blemishes. It is also a functional whitening product containing niacinamide, helping to achieve a clear and clean complexion. Additionally, the cream offers a cooling sensation within 10 seconds of application, making it perfect for summer use on heated skin. With an 8-layer multi-hyaluronic acid, this deeply hydrating cream is suitable for all skin types, including sensitive skin. Kwon Se-jin, Senior Manager of Product Planning at Wishcompany Dear, Klairs, said, "We developed a product that offers soothing, hydration, and blemish care, aligning with the popularity of the Midnight Blue line. We recommend using this lightweight and fast-absorbing hydration care item during the hot summer months." With this new release, Klairs expands its Midnight Blue lineup to four products, giving consumers a broader range of choices alongside the global million-seller "Midnight Blue Calming Cream."

- Inspired by the Common Concept of Softness, Introducing New Collaborative Branding Featuring Essential Summer Items - "FUN&ACTIVE PACK" Pre-sale Starts on the 29th… Offering Unique Enjoyment with By Wishtrend's Sun Stick and Seolleim   The high-performance skincare brand By Wishtrend is launching a summer season collaboration with Korea's leading ice cream brand, LOTTE Wellfood Seolleim. Wishcompany (CEO Park Soung-ho), a global beauty content enterprise, announced on the 29th that they are releasing the "FUN&ACTIVE PACK," a collaboration between By Wishtrend's "Pore Smoothing Bakuchiol Sun Stick" and LOTTE Wellfood's Seolleim. The FUN&ACTIVE PACK is designed to make outdoor activities more enjoyable and convenient. It includes By Wishtrend's popular product from the Bakuchiol line, "Pore Smoothing Bakuchiol Sun Stick," and a white drawstring bag that pairs well with any summer outdoor activity. This drawstring bag is particularly eye-catching with its white fabric evoking Seolleim ice cream, adorned with a refreshing snowflake design and a spring symbol representing Bakuchiol's regenerative properties. Pre-orders start on the 29th at LOTTE Wellfood Sweet Mall, with official sales beginning on August 5th. By Wishtrend's Bakuchiol Sun Stick, created in collaboration with Seolleim, is an organic sunscreen containing Bakuchiol, known as the next-generation retinol. It provides intense UV protection (SPF50+ PA++++) while keeping the skin smooth and healthy. Additionally, it includes primer functions to correct pores and skin texture, offering a fresh and powdery finish without oiliness. This summer collaboration targets the season with the concept of “easy and convenient softness,” linking the smooth application of the Bakuchiol Sun Stick with the coolness of Seolleim. The two brands aim to offer consumers a unique and enjoyable experience through this collaboration. Lee So-eun, Brand Strategy Senior Leader at By Wishtrend, Wishcompany, stated, "We planned this fresh combination of two essential summer products—sun stick and ice cream—for outdoor activities as the rainy season ends and the sun intensifies. We hope you find cool enjoyment in your daily life through the soft fusion of By Wishtrend and Seolleim this summer." Meanwhile, the high-performance skincare brand, which launched globally in 2013, made its domestic debut this May through a pop-up in Seongsu. Its flagship products include the three-item Bakuchiol line, featuring the "Vitamin A-mazing Bakuchiol Night Cream,” recognized as the next-generation retinol.

- Will comprise five types of products, including the "Midnight Blue Youth Activating Drop," the best-seller of the first half of the year, with a maximum discount - Exclusive benefits from the brand store for summer skincare products, such as hydration and soothing, vitamins, cleansing, and sun care items     Global beauty content company Wishcompany's sensitive skincare brand, Dear, Klairs, announced to hold a promotion for "Big Sale for the Year's First Half" via its official brand store in Naver. The promotion, which is a limited-time offer lasting only a week until the 14th, was designed to repay customers' keen interest and support throughout the first half of this year. Five of the best items from the first half of the year, including Klairs' best-seller, "Midnight Blue Youth Activating Drop" and the "Supple Preparation Unscented Toner," which made an accumulative sales record of over 5 million bottles, will be offered with maximum discounts. In addition, products in various categories, including the ▲Freshly Juiced Vitamin Charging Serum, which aids vitality in the summer, ▲All-day Airy Mineral Sunscreen with a refreshing and thin texture, ▲Gentle Black Deep Cleansing Oil, which allows you to cleanse your face moistly with a cushiony texture, etc., will be available with discounts. The official brand store will offer exclusive benefits such as additional discount coupons, free delivery for purchases over 10,000 won, and the Guaranteed Delivery service. "We prepared maximum discounts to express our gratitude to consumers who supported Klairs passionately in the first half of this year," said Yoo Seongmin, the domestic sales leader of Wishcompany. He added, "We will continue to strive to provide the best consumer experience through good quality products and satisfying events." Klairs is a skincare brand for sensitive skin that is carried by online and offline channels in 70 countries. At the end of last March, Klairs held a pop-up store in Seongsu, Seoul, under the theme "Open Your Sensitivity," and held a brand campaign that shared and respected individuals' sensitivities and gained enthusiastic responses.

- An event with the global bestseller serum, “Blue Drop,” as its motif will last until August - From product experience to a private tea course... Can relax and soothe using the five senses Global beauty content company Wishcompany’s sensitive skincare brand, Dear, Klairs, announced on the 27th that it will run its relaxation program, “Blue Comma,” at the flagship store Klairs Seoul located on Garosu-gil, Seoul. Running until August, “Blue Comma” is a relaxation experience program based on Dear Klairs’ best-selling “Midnight Blue Youth Activating Drop (Blue Drop).” The program is designed to use all five senses to experience Blue Drop’s characteristics, which refresh and soothe the skin and provide a brand experience that respects sensitivity. Blue Comma will be held at Klairs Seoul, located on Garosu-gil, Seoul, and will consist of the “Drop Zone,” a resting area, the “Blue Drop” tea course at Sinsa Tearoom, and the “Comma Lounge” course for resting and recharging. At the “Drop Zone” on the first floor, visitors will experience Blue Drop-inspired exhibitions and spaces and receive a 50% product discount voucher. In Sinsa Tearoom on the second floor, a tea course will be operated to provide visitors with an experience where they can use all five senses to feel the comfort rewarded by the color blue of Blue Drop. Visitors can enjoy a 45-minute private tea course every Wednesday, Thursday, and every last Saturday of the month through Naver’s pre-booking service for Klairs Seoul. The tea course will be available at 19,900 won per person, and a miniature version of the global million-seller Blue Cream worth 12,000 won will be provided as a gift. Lastly, the “Comma Lounge” on the third floor will be decorated with a photo zone and resting lounge under the soothing and relaxing theme of Blue Drop to provide a unique experience. The resting area offers a Sound Zone that relieves stress with relaxing sounds, a Recharge Zone where you can charge your body, mind, and even your cell phone, and a Rest Zone where you can take a snug break. The Comma Lounge will be open from 1:30 p.m. to 8:00 p.m. every day and will be free of charge. “We hope you will experience the relaxation of your body and mind at Blue Comma, Klairs Seoul, which embodies the philosophy of Dear, Klairs that respects everyone's sensitivity,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, “We will continue to engage in various activities that allow customers to experience the core values and products of our brand in one place.” Meanwhile, Klairs Seoul opened in 2020 and established itself as a cultural complex venue based on Seoul, the root of Dear, Klairs. Klairs Seoul collaborates with lifestyle brands, providing brand experiences in various forms, such as tea ceremonies, reading, and lectures. Providing comforting and relaxing experiences using the five senses, the brand is expanding its value into the lifestyle field.

- Selling “Four-Seasons Meditation Card” with 50 types of meditation guides based on professional meditation theories - A wellness content brand with 2.4 million subscribers and approximately 420 soundtracks     Wishcompany’s wellness brand “Mind Nook” announced that it will launch a “Four-Seasons Meditation Card” event to celebrate World Meditation Day on May 17. To mark World Meditation Day, Mind Nook will sell Four-Seasons Meditation Cards at a discounted price at Naver Smart Store until the 31st. A limited number of "Daily Balancing Tea" from Dear, Klairs, Wishcompany's leading beauty brand, will also be offered. Mind Nook is a wellness content brand launched in 2021 and has introduced content for relaxation and mental health. It provides wellness content that can be enjoyed comfortably anytime, anywhere through its official YouTube channel and TikTok account. Recently, the brand has gone beyond its digital content and launched a Four-Seasons Meditation Card offering offline meditation experiences that aren’t restricted to time and space. The Four-Seasons Meditation Card is a portable and readily accessible meditation tool designed to develop meditation habits based on professional meditation theories. Each card visualizes the characteristics and changes in nature during the four seasons, and the 50 meditation guides are comprised of short, easy-to-read text to enhance readability. The QR code on the card will direct people to Mind Nook’s YouTube channel, where various healing videos and sounds are readily available. Hansaem Ma, senior manager of Wishcompany’s Mind Nook, said, “We hope you can experience true wellness anytime and anywhere with Mind Nook’s Four-Seasons Meditation Card.” And added, “We plan to continue to develop into a wellness content channel based on professional meditation theories to contribute to more people enjoying a peaceful and prosperous life.” Meanwhile, the Mind Nook Wellness Content channel has 2.4 million global subscribers and is available on social media and 22 major global music platforms, including Melon, Spotify, Apple Music, etc. Mind Nook has been striving to expand its collection of soundtracks related to key elements of wellness, such as meditation and healing, since last year. It currently owns about 420 soundtracks and has released approximately 320 of them.

- From April 27 to May 6, various events and spaces will be organized under the theme of “Quick and Easy Aging Care” - Will introduce three next-generation retinol Bakuchiol products, including the best-selling Bakuchiol Night Cream Global beauty content company Wishcompany’s high-functional skincare brand, By Wishtrend, announced on April 25 that it will open a pop-up store at Hotel GLOSOME in Seongsu-dong, Seoul. The upcoming pop-up store will run from April 27 to May 6 and will be the first Korean pop-up store of By Wishtrend, which is highly popular in Sweden, Vietnam, Germany, etc. By Wishtrend, which had only sold products online and had no contact point with domestic customers, plans to engage directly with local consumers through the pop-up store and focus on promoting the brand’s philosophy and the quality of its best-selling Bakuchiol product line. The By Wishtrend pop-up store will have the concept of a bodega where visitors can enjoy Bakuchiol, the main ingredient of the products. The pop-up store will offer a variety of attractions and abundant benefits and experiences in the two areas—the play zone and the event zone. All visiting customers will receive samples of two products from the Bakuchiol line and a newspaper introducing the brand as a gift. In the main space of the play zone, visitors can try out the “Bakuchiol To-Go Vending Machine” set up under the concept of Quick and Easy Aging Care and get a miniature "Vitamin A-mazing Bakuchiol Night Cream (Bakuchiol Night Cream)." In addition, customers can experience the Bakuchiol line products in the event zone and follow the brand’s social media account to participate in a photo-printing event. All three Bakuchiol products are available on-site with a 50% discount. Pop-up exclusive limited edition merchandise, such as coin wallets and reusable bags, will also be provided upon purchase. “We’re delighted to introduce By Wishtrend, which had been pre-launched globally, to domestic consumers through this pop-up store,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, "We hope customers experience the Bakuchiol line, including the Bakuchiol Night Cream, under the limelight as the next-generation retinol." By Wishtrend is a global high-functional skincare brand that is available online and in stores in 53 countries. The brand's representative products include “Vitamin A-mazing Bakuchiol Night Cream,” which topped the charts in the health and beauty review platform Glowpick and was nominated “Top of Top” among high-intensity Vitamin A products by the beauty YouTuber Director Pi. Recently, By Wishtrend has expanded the Bakuchiol line by launching a body lotion and sun stick.

- High-functional skincare brand “By Wishtrend” expands a lineup centered around Bakuchiol, the next-generation retinol - Alongside powerful UV protection (SPF50+ PA++++), it even functions as a primer correcting pores and irregularities     By Wishtrend, a high-functional skincare brand of the global beauty content company, Wishcompany, announced on the 15th the launch of “Pore Smoothing Bakuchiol Sun Stick (Bakuchiol Sun Stick).” The new Bakuchiol Sun Stick is a chemical sunscreen product containing Bakuchiol, which is an ingredient under the limelight as the next-generation retinol. It’s a suncare product that helps create smooth and healthy skin, not to mention its powerful UV protection (SPF50+ PA++++). Bakuchiol Sun Stick features a primer function that corrects pores and irregularities on the skin. It can be used to achieve smooth and flawless skin when used before applying makeup. It also provides a soft and matte finish as if you're wearing powder and can be applied frequently without having to worry about the skin going cakey. Moreover, not only does it carry 10,000 ppm-worth of the main ingredients, Bakuchiol, but it also contains niacinamide and peptides. Through its five-times intensive pore and skin texture care, it provides intensive care of pore area, size, and number and helps improve skin elasticity and texture. It even passed the eye irritation and sweatproof tests, and therefore proved to have high resistance to sweat and sebum, and minimized eye irritations. “We have launched a sun stick that helps skincare and UV protection simultaneously in a season with more outdoor activities and stronger UV rays,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, “Much love for By Wishtrend’s Bakuchiol products that help prevent aging, including the new Bakuchiol Sun Stick, will be highly appreciated.” To celebrate the launch of the Bakuchiol Sun Stick, all three products in the Bakuchiol lineup will be available at discounted prices through the 21st via the brand’s official Naver online store. The Bakuchiol Sun Stick will be offered at a special price to celebrate its launch via Naver Shopping Live at 7 pm on the 16th. Meanwhile, By Wishtrend expanded its Bakuchiol product lineup into three types by launching the “Pore Smoothing Bakuchiol Sun Stick.” “Vitamin A-mazing Bakuchiol Night Cream” was selected as “Top of Top” among high-intensity Vitamin A products by the beauty YouTuber Director Pi. In last February, By Wishtrend had launched the “Vitamin A-mazing Bakuchiol Body Lotion” and expanded its lineup from skincare to body care products in order to provide wider choices for consumers.