- Continues to maintain consistent popularity since its release, establishing itself as a leading product of Klairs, alongside its toner - Known for its exceptional soothing effects, it has become the top-seller through word of mouth… The new 50mL large size launched to meet consumer demand   Today, the Global beauty content company Wishcompany (CEO Soungho Park) announced the release of a larger version of its popular Midnight Blue Youth Activating Drop (hereafter referred to as Blue Drop) under the skincare brand Dear, Klairs, suited for sensitive skin. Since its release in 2017, Blue Drop has gained consistent popularity domestically and internationally, with rising sales. Domestically, it recorded the highest sales among Klairs products by revenue in Q3, positioning itself as a flagship product, second only to the popular "Supple Preparation Unscented Toner." Blue Drop is currently sold in 43 countries worldwide, including Korea. Nicknamed "Blue Ampoule" and "Soothing Blue Ampoule," it has become increasingly popular among consumers seeking gentle, soothing care. Due to its popularity, the new 50mL large-size version was launched in response to consumer feedback. Blue Drop is a low-irritant soothing ampoule formulated with EGF peptides, featuring a unique blue color derived from Guaiazulene extracted from chamomile. It has a non-comedogenic, watery formula that is suitable for all skin types. It absorbs well into the skin without clogging pores, making it particularly effective for combination skin. Its popularity was highlighted last month when a live market event hosted by Golden Wales beauty creator "Acne YouTuber Inssi" was a success, achieving the top ranking on Naver Shopping Live. Building on the success of Blue Drop, Klairs has expanded the "Midnight Blue" line to include the "Midnight Blue Youth Activating Drop" and ‘Midnight Blue Clearing Water Cream,’ providing consumers with a comprehensive line for a variety of skin-soothing needs. Blue Drop offers rapid soothing, while the water cream addresses blemish concerns, and the calming cream enhances the skin barrier and provides hydration.

- "Dear, Klairs" selected as the first brand to feature in the Korean segment of the Amazon advertising documentary series - Shared insights and experiences as a leading K-beauty brand   A global beauty content company, Wishcompany (CEO: Soungho Park), announced on the 15th that it had been selected as the first to feature in the Korean segment of Amazon's advertising documentary series "RISING STARS." "RISING STARS" is Amazon's global documentary project that introduces major companies from various regions, including the United States, the UK, Japan, and Europe, and shares their experiences and know-how in global brand expansion. Reflecting the status and popularity of K-beauty, Amazon recently produced and launched the Korean episode of the show. Wishcompany was selected as the first K-beauty brand for this documentary series and through the show, it shares insights and experiences as a brand leading the K-beauty market. The company currently runs three skincare brands: Klairs, By Wishtrend, and elmt, and it serves as the official overseas distributor of I'm From, owned by Lab & Company. Wishcompany's brands have expanded to over 70 countries, recording their highest-ever sales of 72 billion KRW last year. Recognized for its expertise in beauty content production with over 9 million subscribers, Wishcompany emphasized its collaboration with Amazon in the documentary, particularly its full-funnel advertising approach and sponsored brand advertisement type that creates video content tailored to the characteristics of each product. "Wishcompany has been able to grow for over 14 years despite various crises, thanks to securing channels that consistently generate sales in each market," said Soungho Park, the CEO of Wishcompany. He added, "We plan to continue expanding globally into regions like Africa, the Middle East, and Eastern Europe, driving sustainable growth for K-beauty." Park also noted, "When we first entered the international market in 2013, we believed that selling products through Amazon, rather than limited cross-border commerce channels, would help us grow more quickly. By leveraging Amazon's advertising solutions, we were able to broaden our reach to international customers and build a strategy that maximized our performance, leading to rapid growth."

- Klairs "Blue Drop" Popularity Continues with New Hydrating Cream... Strengthening the Midnight Blue Lineup - Provides Fresh Hydration Without Stickiness and Soothes Skin Concerns and Blemishes   Sensitive skincare brand "Dear, Klairs" is set to pre-launch its new product, "Midnight Blue Clearing Water Cream," exclusively on Musinsa. Global beauty content company Wishcompany (CEO Park Soung-ho) announced the release of Klairs' new product, "Midnight Blue Clearing Water Cream," on August 5th. The exclusive pre-launch will run on Musinsa from August 5th to September 8th. To celebrate the launch, Klairs will conduct a campaign donating one product to the Bestian Foundation, a specialized burn hospital, for each purchase of the Water Cream (individual or set). This new product continues the soothing effects of Klairs' best-seller Blue Drop, featuring guaiazulene to calm the skin and help with blemish care. The "Blue Calming Formula," which includes guaiazulene, madecassoside, and EGF, soothes UV-induced skin damage and improves dark spots and blemishes. It is also a functional whitening product containing niacinamide, helping to achieve a clear and clean complexion. Additionally, the cream offers a cooling sensation within 10 seconds of application, making it perfect for summer use on heated skin. With an 8-layer multi-hyaluronic acid, this deeply hydrating cream is suitable for all skin types, including sensitive skin. Kwon Se-jin, Senior Manager of Product Planning at Wishcompany Dear, Klairs, said, "We developed a product that offers soothing, hydration, and blemish care, aligning with the popularity of the Midnight Blue line. We recommend using this lightweight and fast-absorbing hydration care item during the hot summer months." With this new release, Klairs expands its Midnight Blue lineup to four products, giving consumers a broader range of choices alongside the global million-seller "Midnight Blue Calming Cream."

- Will comprise five types of products, including the "Midnight Blue Youth Activating Drop," the best-seller of the first half of the year, with a maximum discount - Exclusive benefits from the brand store for summer skincare products, such as hydration and soothing, vitamins, cleansing, and sun care items     Global beauty content company Wishcompany's sensitive skincare brand, Dear, Klairs, announced to hold a promotion for "Big Sale for the Year's First Half" via its official brand store in Naver. The promotion, which is a limited-time offer lasting only a week until the 14th, was designed to repay customers' keen interest and support throughout the first half of this year. Five of the best items from the first half of the year, including Klairs' best-seller, "Midnight Blue Youth Activating Drop" and the "Supple Preparation Unscented Toner," which made an accumulative sales record of over 5 million bottles, will be offered with maximum discounts. In addition, products in various categories, including the ▲Freshly Juiced Vitamin Charging Serum, which aids vitality in the summer, ▲All-day Airy Mineral Sunscreen with a refreshing and thin texture, ▲Gentle Black Deep Cleansing Oil, which allows you to cleanse your face moistly with a cushiony texture, etc., will be available with discounts. The official brand store will offer exclusive benefits such as additional discount coupons, free delivery for purchases over 10,000 won, and the Guaranteed Delivery service. "We prepared maximum discounts to express our gratitude to consumers who supported Klairs passionately in the first half of this year," said Yoo Seongmin, the domestic sales leader of Wishcompany. He added, "We will continue to strive to provide the best consumer experience through good quality products and satisfying events." Klairs is a skincare brand for sensitive skin that is carried by online and offline channels in 70 countries. At the end of last March, Klairs held a pop-up store in Seongsu, Seoul, under the theme "Open Your Sensitivity," and held a brand campaign that shared and respected individuals' sensitivities and gained enthusiastic responses.

- An event with the global bestseller serum, “Blue Drop,” as its motif will last until August - From product experience to a private tea course... Can relax and soothe using the five senses Global beauty content company Wishcompany’s sensitive skincare brand, Dear, Klairs, announced on the 27th that it will run its relaxation program, “Blue Comma,” at the flagship store Klairs Seoul located on Garosu-gil, Seoul. Running until August, “Blue Comma” is a relaxation experience program based on Dear Klairs’ best-selling “Midnight Blue Youth Activating Drop (Blue Drop).” The program is designed to use all five senses to experience Blue Drop’s characteristics, which refresh and soothe the skin and provide a brand experience that respects sensitivity. Blue Comma will be held at Klairs Seoul, located on Garosu-gil, Seoul, and will consist of the “Drop Zone,” a resting area, the “Blue Drop” tea course at Sinsa Tearoom, and the “Comma Lounge” course for resting and recharging. At the “Drop Zone” on the first floor, visitors will experience Blue Drop-inspired exhibitions and spaces and receive a 50% product discount voucher. In Sinsa Tearoom on the second floor, a tea course will be operated to provide visitors with an experience where they can use all five senses to feel the comfort rewarded by the color blue of Blue Drop. Visitors can enjoy a 45-minute private tea course every Wednesday, Thursday, and every last Saturday of the month through Naver’s pre-booking service for Klairs Seoul. The tea course will be available at 19,900 won per person, and a miniature version of the global million-seller Blue Cream worth 12,000 won will be provided as a gift. Lastly, the “Comma Lounge” on the third floor will be decorated with a photo zone and resting lounge under the soothing and relaxing theme of Blue Drop to provide a unique experience. The resting area offers a Sound Zone that relieves stress with relaxing sounds, a Recharge Zone where you can charge your body, mind, and even your cell phone, and a Rest Zone where you can take a snug break. The Comma Lounge will be open from 1:30 p.m. to 8:00 p.m. every day and will be free of charge. “We hope you will experience the relaxation of your body and mind at Blue Comma, Klairs Seoul, which embodies the philosophy of Dear, Klairs that respects everyone's sensitivity,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, “We will continue to engage in various activities that allow customers to experience the core values and products of our brand in one place.” Meanwhile, Klairs Seoul opened in 2020 and established itself as a cultural complex venue based on Seoul, the root of Dear, Klairs. Klairs Seoul collaborates with lifestyle brands, providing brand experiences in various forms, such as tea ceremonies, reading, and lectures. Providing comforting and relaxing experiences using the five senses, the brand is expanding its value into the lifestyle field.

- From March 30th to April 14th, various events and spaces will be held under the theme of “Respect Your Sensitivity” - Showcasing key products such as the best-selling “Blue Drop” and the million-seller “Unscented Toner,” etc... Enhancing the brand’s intimacy     A sensitive skincare brand, Dear, Klairs, aims to expand touchpoints with domestic customers by launching its first brand pop-up store in Seongsu, Seoul, under the theme of "Respect Your Sensitivity." Dear, Klairs, a sensitive skincare brand operated by global beauty content company Wishcompany, has announced the opening of its pop-up store in Seongsu, Seoul, on the 28th. Under the theme "Respect Your Sensitivity," the Dear, Klairs pop-up store plans to conduct a new brand campaign designed to help everyone share and respect their own sensitivities. The pop-up store is located at Hotel Blossom in Seongsu, Seoul, and will be open from March 30th to April 14th. Various experiences will be available at the pop-up store, consisting of three distinct spaces such as ▲ an interactive space to share individual sensitivities and stories ▲ an interactive space to open up the Chest (Box) of Sensitivity ▲ and a space where one can experience Dear, Klairs’ skincare products for sensitive skin. There is also a giveaway event prepared for visitors to the pop-up store. Those who added Dear, Klaris' Kakao Talk Channel will receive a pack of stickers and a sample kit of four products, including the global million-seller "Supple Preparation Unscented Toner," "Midnight Blue Calming Cream," etc. In addition, customers who purchase the “Midnight Blue Youth Activating Drop” at the pop-up store will receive abundant benefits, including a limited-edition keyring. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “I’m delighted to announce the first domestic pop-up store for Dear, Klairs, which has been acknowledged as a global K-Beauty brand.” And added, “Through this campaign and pop-up store, we aim to start forming a closer relationship with our domestic customers and expand our touchpoints.” Along with the "Respect Your Sensitivity" campaign launch, Dear, Klairs released three brand films. In the brand films, the campaign model, actor Lee Jumyung, was featured, adding a touch of sincerity and uniqueness. Meanwhile, Dear, Klairs is a global skincare brand available on over 1,000 online and offline channels in 70 countries. Furthermore, its presence extends beyond the U.S., Vietnam, and Northern Europe, reaching into markets with an emerging awareness of K-beauty, including Africa. Its representative products include the “Midnight Blue Youth Activating Drop,” “Midnight Blue Calming Cream,” “Supple Preparation Unscented Toner,” etc., and recently, the brand has expanded its sun protection line and launched the “All-day Airy Mineral Sunscreen.”

- Provides both strong UV protection with SPF50+ PA++++ and light and fresh texture for application - A mild sunscreen that can also be used on sensitive skin... Skin irritation tests such as primary skin irritation, etc., have been completed - Mineral version of the popular “All-day Airy Sunscreen,” offering skin barrier protection and tone-up features   Dear, Klairs, a skincare brand for sensitive skin, has launched “All-day Airy Mineral Sunscreen.” It’s a mild mineral sunscreen suitable for sensitive skin to use and contains zinc oxide. Wishcompany announced on March 7 that its leading skincare brand, Dear, Klairs, has launched a new product, “All-day Airy Mineral Sunscreen.” It’s a mineral version of “All-day Airy Sunscreen,” a popular chemical sunscreen from Dear, Klairs. The product is characterized by a cream-type soft texture, skincare for skin barrier protection, and tone-up functions. All-day Airy Mineral Sunscreen has a soft and light texture without stickiness, boasting a refreshing sensation throughout the day. In addition to intense UV protection (SPF 50+ PA+++), it has completed human testing to prevent skin and skin barrier damage and skin moisture loss caused by UV exposure. Eye irritation, primary skin irritation, and non-comedogenic tests have been completed. Therefore, the product is safe to use on sensitive skin. In addition, it can be used as a foundation-free item without clogs or a white cast, or to express smooth skin without cakiness in the pre-base makeup stage. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “Dear, Klairs has expanded the sun care lineup with mineral and chemical sunscreen products after two years.” And added, “I hope consumers will be able to manage their skins to be a lot healthier in the upcoming spring and summer with the All-day Airy Mineral Sunscreen, which boasts soft and light application.” Meanwhile, Dear, Klairs will hold a pre-launch promotion exclusively on Naver from March 11 to 17 in celebration of launching the new product. On the day of the pre-launching, the product will be offered at a special price via Naver Shopping Live at 7 p.m. The new product, All-day Airy Mineral Sunscreen, will be launched in two sizes, 35g and 60g, in order to broaden the range of options for consumers.

- Global Black Friday promotions were launched across all brands, including Dear, Klairs, By Wishtrend, elmt, etc - The company achieved the highest performance ever in Amazon US, followed by Vietnam, Russia, Japan, and Sweden, and targeting popular local items proved to be an effective strategy. Wishcompany achieved its highest-ever performance on Black Friday this year. Global beauty company Wishcompany announced on December 13 that during the 2023 Black Friday period, which ran from November 13 to December 3, the company achieved a 36% increase in sales compared to the same period last year, and notably, they achieved their all-time highest performance in the United States. The country with the highest sales record was the US, and the highest sales generated within the US was Amazon US. This record was followed by Vietnam, Russia, Japan, and Sweden, which were listed in the top five countries in sales. During Black Friday, Wishcompany provided discounts and benefits through promotions on three of its skincare brands: Dear, Klairs, By Wishtrend, and elmt. In particular, by offering strategic promotions, such as greater discounts on best-selling products suitable for local markets, including global steady-selling products, the company was able to expand its sales further in each country. Wishcompany official said, “Through this year’s Black Friday, we were able to receive positive responses in countries that had less K-Beauty presence in their markets, such as Russia and Sweden,” and added, “We’re looking forward to establishing touchpoints with customers in global channels, including Korea, in 2024.” Meanwhile, Wishcompany achieved its largest sales record in Vietnam’s TikTok shop this year, officially entered Galeries Lafayette in France, and expanded the number of stores in Norway, achieving the highest-ever sales in the first half of the year. Currently, Wishcompany is planning to launch various new channels and open stores in the Middle Eastern market and is focusing on promoting and expanding K-skincare products in the global market.

- Launched Christmas editions for two products each in the Vitamin Line and Midnight Blue Line - Creating the warm festive season ambiance with a combination of green, red, and blue, making the editions a perfect gift as it can be used as a Christmas tree ornament - Products, including those that won the Essence/Serum category in the 2023 Chicor Best Awards, are available at up to 47% off on the Klairs' official online mall.   Dear, Klairs, Wishcompany's flagship skincare brand, announced the launch of four types of Christmas edition products on November 20, 2023. This special Christmas edition from Dear, Klairs draws inspiration from the enchantment of Christmas tree ornaments, perfectly timed for the festive season. The Christmas edition's design features the use of green and red colors, which symbolize Christmas, and blue holograms that evoke the images of winter. Through this package design, the special edition allows consumers to indulge in the festive season ambiance. The X-mas package was applied to "Freshly Juiced Vitamin E Mask" from Dear, Klairs' best-selling "Freshly Vitamin Line," which is based on vitamin ingredients, and "Freshly Juiced Vitamin Drop," which won the best product award in the Essence/Serums category of the 2023 Chicor Best Awards. The eye-catching design of the package, infused with green and red colors, is eye-catching and a perfect fit as a Christmas decoration. Furthermore, the Christmas edition extends to two other products in the "Blue Calming Line" products, including the "Midnight Blue Calming Cream" and the "Midnight Youth Activating Drop." These products are consistently popular in both domestic and international markets due to their dual functions of moisturizing and soothing effects. The package enhances the existing color of the blue line with a twist of sparkling blue holograms, completing a special edition with a stylish design. What's more, the package design features a string at the top, allowing for a variety of uses, such as a holiday gift and a home decoration. Wishcompany's Dear, Klairs' official, said, "I recommend these X-mas editions, featuring the brand's globally acclaimed bestsellers, as a holiday-season gift for loved ones to celebrate the year drawing to a close," and added, "We hope these X-mas editions will help our customers create unique and cherished memories, such as adorning a Christmas tree together.” Dear, Klairs is celebrating the launch of the Christmas editions with promotional events on its official online mall, offering discounts of up to 47%. In addition, until the 30th, customers can enjoy special offers such as a snowman candle giveaway for purchases over 50,000 won, a set of 5 sheet masks for purchasing Duo products, and an additional 5,000 won discount for members signing up for the official mall membership.